The Power of Snippets: Finding Pockets of Time and Making them Productive

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By Shelley S. Cramm

“How do you find the time?” And so the banter begins when I tell a friend about my new writing career wedged in the middle of my current one, that of a wife and mother of five. New…it still feels unfamiliar despite seven years of organizing, writing, and promoting my first book, and now creating a blog to help form and shape my next one. Then again I still consider myself a beginning gardener after 25 years working our land, from newlywed apartment patio pots to the suburban back yard of our married life. Both writing and gardening have built-in humility, making their practice frustrating yet beautiful, elusive and full of grace.

Snippets Woman SippingIt’s no wonder a career combining both leaves me wondering if there is a better way. I’m forever exploring efficiencies and best practices. I don’t have an answer, but I have observed that a small effort applied consistently over time – snippets, if you will – can yield much more elegant results than I feel worthy of. This is the beautiful, full of grace part that is a welcome balm in the bewilderment of how-will-this-ever-get-done??  Continue reading “The Power of Snippets: Finding Pockets of Time and Making them Productive”

Collaboration in Cincinnati: GWA Connects at “Cincinnati Blooms”

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GWA members gathered in Cincinnati for the Cincinnati Flower & Garden Show
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The Cincinnati Botanic Garden was awash with tulips

By Teresa Woodard

The Queen City gave GWA members a royal welcome at the April 13 Connect event with an abundance of blooms and hospitality at the Cincinnati Flower Show and the Cincinnati Zoo & Botanical Garden’s impressive tulip show. Two other Columbus residents Diana Lockwood and Michael Leach carpooled with me to the Show’s lovely setting at Yeatman’s Cove Park, downtown along the Ohio River.

We were lucky to have the talented Kevin O’Dell, of Kendrick & O’Dell Landscaping, as our tour director on the opening day of this five-day show. He’s one of the show’s organizers and a long-time driving force in the area’s horticultural world. Kevin led us through landscapes from Cincinnati’s various sister cities which featured the show’s theme “An International Adventure.” We saw a vertical wall for Jordan, a forest of forced Japanese maples, a matchstick replica of a Chinese bridge, a gold-medal-winning French display with a flower-filled bicycle, a Taiwanese pool, and a cubist display from Munich. Other areas in the exhibits showcased trends in pollinator plants, upcycling elements in the garden, and container combinations, including a few in the emerging softer color palettes. Continue reading “Collaboration in Cincinnati: GWA Connects at “Cincinnati Blooms””

The Practice of Publishing: Interview with Paul Kelly of St. Lynn’s Press

ST LYNN'S Authors at QuebecEditor’s Note: A significant part of the GWA Grows blog mission is to help members know and appreciate each other. In addition to the writers, speakers, and other freelance communicators, GWA is fortunate to have a variety of trade members who are also financial sponsors. Occasionally we will be featuring one of those organizations to learn how GWA members can benefit from this mutual relationship. First up is St. Lynn’s Press.

By Katie Elzer-Peters

Last month I had a candid chat with Paul Kelly, publisher of St. Lynn’s Press. We talked about what it means to be an author in the current book landscape. Paul has worked in the publishing industry for 35 years. He began his career working for a large, big-name publisher in San Francisco. “Our process was very laborious. There were many, many layers to the projects,” he noted. The unwieldy bureaucracy he saw made a lasting impression on him. “I thought ‘If I ever start a publishing house, I want to make everything as simple as possible.’ That’s what we do at St. Lynn’s.”

ST LYNN'S PRESS GANG 2014St. Lynn’s produces books with distinctive topics targeted to highlight specific audiences. The books they publish are designed in terms of trim size/design and content to be equally at home in bookstores as they are in a botanical garden or gift shop. This forethought for marketing potential means St. Lynn’s distribution opportunities are greater than for a typical gardening book.

Continue reading “The Practice of Publishing: Interview with Paul Kelly of St. Lynn’s Press”

New Products and New Ideas: GWA @ Canada Blooms

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Special guest speaker Roy Diblik address attendees at the GWA @ Canada Blooms Meeting

By Tara Nolan

Every year, around the end of January, I keep a close eye on my inbox for the annual invite to the GWA Region VII luncheon held at Canada Blooms, Canada’s largest flower and garden show. This event generally sells out, so I always make sure I register right away.

The day started bright with a tour for GWA attendees through all the display gardens before the doors open to the public. It’s a great opportunity to take pictures without a ton of people in them. Helen Battersby of Toronto Gardens led the group through each space, providing lots of interesting information and anecdotes about the designs and plants.

Continue reading “New Products and New Ideas: GWA @ Canada Blooms”

GWA @ Chicago Flower & Garden Show

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By Lisa Steinkopf

This year I had the pleasure of being one of the speakers at the Chicago Flower & Garden Show. My talk scheduled for Thursday morning was “Cultivating Your Green Thumb – Indoors.”

After my presentation I proceeded to the show. There were so many beautiful gardens to see. I especially loved the topiaries that were done by the Chicago Zoological Society’s Brookfield Zoo. They were a huge hit with the kids and adults alike, and brought attention to pollinators. Yay!

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Of course, the marketplace was amazing – and dangerous to my wallet, I may add. My money disappeared quickly. Mariano’s Marketplace and Ted’s Greenhouse were especially tempting. I loved all the plants and must admit I took quite a few home with me. I even bought a vine for the Belle Isle Conservatory here in Detroit.  I also couldn’t miss visiting The Seed Keeper Company booth and hobnobbing with fellow GWA members Carol Niec and Kerrie Rosenthal. They were so much fun!
Continue reading “GWA @ Chicago Flower & Garden Show”

GWA: What’s In It For Plant Geeks?

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GWA members and fellow plant geeks enjoy photographing a garden during the 2014 symposium in Pittsburgh.

By C.L. Fornari

In a world where everyone’s eyes are focused down on the screen of their cell phone, calling attention to plants is increasingly a challenge. But we gardeners don’t shrink from getting down and dirty. We are always willing to do whatever it takes to grow something beautiful, tasty, or intriguing…am I right?

Those of us who want to promote horticulture are plant pushers as well as plant geeks. We need to use every tool at our disposal to make our product attractive. Great photography is indispensable these days…it’s a visual world. People love stories, so you and I need to hone those skills so we can tell a great tale. And social networking? A given. Blogging and websites? Essential. GWA is about developing all of these abilities and proficiencies.

Continue reading “GWA: What’s In It For Plant Geeks?”

New Ways to CONNECT: Adding Value to Gardening Events with a GWA CONNECT Meeting

By Kirk R. Brown

CONNECT! It’s a word that’s now one-third of the new GWA brand: Connect. Learn. Grow. According to IBM, with the expansion of the “internet of things,” knowledge may double every 12 hours. How is GWA supposed to stay current? How can a GWA membership even begin to define “keeping up?” How can GWA membership help a garden communicator CONNECT to the profession of communicating, the horticultural community, and the experience of gardening?

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At one of the first CONNECT meetings, members Stephanie Cohen, Sally Cunningham and Louise Clarke share their opinion of the day’s seminar on the “Art of the Presentation” given by C.L. Fornari

 

Continue reading “New Ways to CONNECT: Adding Value to Gardening Events with a GWA CONNECT Meeting”